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Ausländische Direktinvestitionen pp 39–53Cite as

Optionen der Internationalisierung offenhalten oder neue eröffnen — Panelstudie über den Markteintrittszeitpunkt deutscher Investoren im Ausland

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Bei der Planung von ausländischen Markteintritten stehen Unteraehmen vor der Entscheidung, den Zeitpunkt der Anfangsinvestition festzulegen. Da der Erfolg des Markteintritts mit exogener Unsicherheit behaftet ist (Adner und Levinthal, 2004), sollte dieser Zeitpunkt mit Bedacht gewählt werden. Auf der einen Seite spricht hohe Unsicherheit für einen Aufschub des Markteintritts, selbst beim Verzicht auf baldige Cash-flows. Auf der anderen Seite bietet hohe Unsicherheit die Chance, dem Wettbewerb zuvorzukommen. Die Unsicherheit spielt bei der Eintrittsentscheidung offenbar eine mehrdeutige Rolle. Der vorliegende Beitrag untersucht in diesem Zusammenhang die Wahl des Zeitpunkts für ausländische Direktinvestitionen unter Unsicherheit.

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Author information

Authors and Affiliations

  1. Lehrstuhls für Betriebswirtschaftslehre mit Schwerpunkt Innovation und Internationales Management, Universität Augsburg, Ausburg

    Jan Hendrik Fisch (Jahr Inhaber)

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  1. Jan Hendrik Fisch
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  2. Jan-Michael Roß
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Editors and Affiliations

  1. Außenhandels und Vorstand des Departments für Welthandel, Wirtschaftsuniversität Wien, Wien

    Reinhard Moser (Professor für Betriebswirtschaftslehre) (Professor für Betriebswirtschaftslehre)

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© 2008 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden

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Fisch, J.H., Roß, JM. (2008). Optionen der Internationalisierung offenhalten oder neue eröffnen — Panelstudie über den Markteintrittszeitpunkt deutscher Investoren im Ausland. In: Moser, R. (eds) Ausländische Direktinvestitionen. Gabler. https://doi.org/10.1007/978-3-8349-9626-8_3

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