Zusammenfassung
Obwohl mehrere ForscherInnen bereits die Nützlichkeit des Internets zur Durchführung qualitativer Forschungsstudien entdeckt haben, weisen AutorInnen wie z.B. Comley (2002) darauf hin, dass qualitative Onlineforschung immer noch weniger betrieben wird als quantitative Onlineforschung. O'Connor und Madge (2003) sind zudem der Ansicht, dass das Thema der qualitativen Onlineforschung im Allgemeinen und die Durchführung qualitativer Online Interviews im Speziellen mehr Beachtung finden sollten.
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Gruber, T., Voss, R., Balderjahn, I., Reppel, A. (2009). Online Laddering. In: Buber, R., Holzmüller, H.H. (eds) Qualitative Marktforschung. Gabler. https://doi.org/10.1007/978-3-8349-9441-7_36
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