Abstract
Retail location is considered to be one of the most important elements in retail marketing strategy, because it is a long-term decision, associated with long-term capital commitment. Site selection is therefore associated with distinct planning processes to solve the complex location decisions. In this Chapter, the focus is on bricks-and-mortar retail outlets. The different types of retail locations, the main elements of location decisions and techniques for retail site assessment will be discussed.
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Further Reading
GHOSH, A.; INGENE, C.A. (Eds.) (1991): Spatial Analysis in Marketing: Theory, Methods, and Applications, Greenwich et al.
GUY, C. (1994): The Retail Development Process: Location, Property and Planning, London.
JONES, K.; SIMMONS, J. (1990): The Retail Environment, London.
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© 2007 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2007). Store Location — Trading Area Analysis and Site Selection. In: Strategic Retail Management. Gabler. https://doi.org/10.1007/978-3-8349-9272-7_8
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DOI: https://doi.org/10.1007/978-3-8349-9272-7_8
Publisher Name: Gabler
Print ISBN: 978-3-8349-0287-0
Online ISBN: 978-3-8349-9272-7
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