Abstract
In this Chapter, the main characteristics and empirical relevance of a variety of store and non-store retail formats applied in non-food retailing are discussed. Many retailers sell to their consumers through multiple retail formats. This phenomenon, which is referred to as multi-channel retailing, is also discussed in this Chapter.
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Further Reading
ALBA, J.; LYNCH, J.; WEITZ, B.; JANISZEWSKI, R.L.; SAWYER, A.; WOODS, S. (1997): Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces, in: Journal of Marketing, Vol. 61, No. 3, pp. 38–53.
GREWAL, D.; IYER, G.R.; LEVY, M. (2002): Internet Retailing: Enablers, Limiters and Market Consequences, in: Journal of Business Research, Vol. 57, No. 7, pp. 703–713.
LAROCHE, M.; YANG, Z.; MCDOUGALL, G.H.G.; BERGERON, J. (2005): Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and its Consequences, in: Journal of Retailing, Vol. 81, No. 4, pp. 251–267.
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© 2007 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2007). Retail Formats — Non-Food. In: Strategic Retail Management. Gabler. https://doi.org/10.1007/978-3-8349-9272-7_3
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DOI: https://doi.org/10.1007/978-3-8349-9272-7_3
Publisher Name: Gabler
Print ISBN: 978-3-8349-0287-0
Online ISBN: 978-3-8349-9272-7
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