Das Vertrauen von stationären Patientinnen in Krankenhäusern

Die Planung einer explorativen Studie
  • Vanessa Hessenkamp

Auszug

In der (Marketing-)Literatur zu qualitativen Methoden findet man mittlerweile zahlreiche Lehrbücher, die einzelne Methoden —jedoch ohne konkreten Anwendungsbezug — vorstellen. Andererseits trifft man auf empirische Studien, in denen neben den Ergebnissen die angewandte Methodik und das Forschungsdesign lediglich implizit und am Rande beschrieben werden. Artikel, die den Fokus auf die Planung einer qualitativen Studie legen und diese explizit darstellen und argumentieren, sind jedoch noch rar.

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

Authors and Affiliations

  • Vanessa Hessenkamp
    • 1
  1. 1.Dortmund teaches at the universityGermany

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