Auszug
Die Verbreitung des Internets hat in den 90er Jahren zu tief greifenden Veränderungen der Geschäftsmodelle von Unternehmen geführt (vgl. Stähler 2001). Das Internet ermöglichte es Unternehmen, eine Vielzahl ihrer Geschäftstransaktionen zu digitalisieren und eröffnete ihnen einen völlig neuen Absatzkanal. Der Electronic Commerce führte zu tief greifenden strukturellen Veränderungen in vielen Branchen (vgl. Grover/Ramanlal 1999; Sarkar/Butler/Steinfield 1995; Wigand 1997). Dies trifft vor allem auf den Handel zu sowie auf alle Branchen, in denen sich Produkte und Dienstleitungen digitalisieren und über das Internet vertreiben lassen. Als Beispiele sei die Entstehung von Amazon.com als Weltmarktführer im Buchhandel, die Entstehung von virtuellen Reisbüros wie Travelocity.com oder die Entstehung von Online-Banken wie DiBa.de genannt.
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Dibbern, J., Heinzl, A., Schaub, N. (2007). Determinanten der Akzeptanz von mobilen Bankdiensten: Test eines Drei-Perspektiven-Modells. In: Bayón, T., Herrmann, A., Huber, F. (eds) Vielfalt und Einheit in der Marketingwissenschaft. Gabler. https://doi.org/10.1007/978-3-8349-9215-4_21
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