For a user who is searching for information, it is of minor importance if this information does not exist in the Web or if this information only cannot be found in the Web. If the information is out of sight, the user cannot benefit from its existence. The important question is not anymore where to look for information, but how to find it. Here, the need for powerful search tools becomes visible.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Lieberam-Schmidt, S. (2010). Conclusion. In: Analyzing and Influencing Search Engine Results. Gabler. https://doi.org/10.1007/978-3-8349-8915-4_6
Download citation
DOI: https://doi.org/10.1007/978-3-8349-8915-4_6
Publisher Name: Gabler
Print ISBN: 978-3-8349-2453-7
Online ISBN: 978-3-8349-8915-4
eBook Packages: Business and EconomicsBusiness and Management (R0)