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Zusammenfassung

So wie MSN, das Suchmaschinenportal von Bill Gates, verzichtet auch Bing, die Suchmaschine aus dem Hause Microsoft, auf ein eigenes Paid-Search-Programm. Werbung mittels bezahlter Textanzeigen wird den Werbetreibenden zwar angeboten, diese stammen jedoch aus dem Yahoo Marketing Search Programm.

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© 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

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Greifeneder, H. (2010). MSN bzw. Bing. In: Erfolgreiches Suchmaschinen-Marketing. Gabler. https://doi.org/10.1007/978-3-8349-8820-1_18

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