Abstract
Communities have long been a predominant topic for theorists and are one of the most discussed terms in the western world (e.g. Kozinets 2002a, p. 21; Durkheim [1893] 1999; Toennies [1887] 1991; Weber [1922] 1978; Etzioni 1993; Maffesoli 1996; Putnam 1995; Wellman 2001). For the community phenomenon a multiplicity of definitions exist and it is discussed in a broad variety of research areas. The comprehensive classification of 94 different community definitions developed by Hillery (1955) is a valuable overview. Figure 1 shows the classification for a “generic community”.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2009 Gabler | GWV Fachverlage GmbH
About this chapter
Cite this chapter
Wiegandt, P. (2009). Literature Review. In: Value Creation of Firm-Established Brand Communities. Gabler. https://doi.org/10.1007/978-3-8349-8460-9_2
Download citation
DOI: https://doi.org/10.1007/978-3-8349-8460-9_2
Publisher Name: Gabler
Print ISBN: 978-3-8349-2123-9
Online ISBN: 978-3-8349-8460-9
eBook Packages: Business and EconomicsBusiness and Management (R0)