Abstract
The concept of corporate culture gained attention in international management practice and research from the late 1970s. It was particularly the success of Japanese companies with their different management style that brought awareness to the socalled “soft factors” that were strongly contributing to companies’ success. In this Chapter, the phenomenon of corporate culture is explained, its contribution to the coordination of a MNC is described and the development of corporate culture is discussed.
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© 2009 Gabler | GWV Fachverlage GmbH
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Morschett, D., Schramm-Klein, H., Zentes, J. (2009). Corporate Culture as Coordination Mechanism. In: Strategic International Management. Gabler. https://doi.org/10.1007/978-3-8349-8332-9_11
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DOI: https://doi.org/10.1007/978-3-8349-8332-9_11
Publisher Name: Gabler
Print ISBN: 978-3-8349-1488-0
Online ISBN: 978-3-8349-8332-9
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