Analysis of business models for the mobile supported loyalty scheme

The foundation for a business model for the provisioning of the elements defined in the reference model for the mobile supported loyalty schemes can only be the economic return that can be achieved through the successful implementation of such a scheme. The economic return on the application is therefore based on the results of higher rates of customer retention and better customer service supported via the program. The first chapter of this section provides an overview on the economic impact of loyalty and the management of customer relations. Based on these findings, an appropriate business model for the provisioning of services around the framework can be constructed.