Product diversification strategy determines which businesses a corporation should be in. As it defines the scope of a firm’s activities, it is considered a cornerstone of corporate strategy (e.g., Hofer and Schendel, 1978; Markides and Williamson, 1994; Porter, 1987).
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© 2009 Gabler | GWV Fachverlage GmbH
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Pils, F. (2009). Meta-Analysis on the Relationship between Diversification and Performance. In: Diversification, Relatedness, and Performance. Gabler. https://doi.org/10.1007/978-3-8349-8181-3_2
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DOI: https://doi.org/10.1007/978-3-8349-8181-3_2
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