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Mobilisierung von Energie durch Zukunftschancen

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Organisationale Energie
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In der Forschung finden sich zahlreiche Hinweise darauf, dass nicht nur Bedrohungen, sondern auch positive Anlässe wirkungsvolle Treiber von Organisationaler Energie sind. Spezifische Situationen, die eine Zukunftschance für das Unternehmen bedeuten, wie Visionen, faszinierende Innovationen oder die Erschließung neuer Märkte können erhebliche Potenziale bei Unternehmen freisetzen.

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(2009). Mobilisierung von Energie durch Zukunftschancen. In: Organisationale Energie. uniscope. Die SGO-Stiftung für praxisnahe Managementforschung. Gabler. https://doi.org/10.1007/978-3-8349-8043-4_5

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