Abstract
The purpose of this thesis is to enhance knowledge regarding two important phenomena relevant to research and managerial practice. As previous research has largely neglected the investigated phenomena, this thesis aimed to achieve the following major goals on the basis of two empirical studies (see also section 1.2):
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the development of a theory-based taxonomy of companies ' innovation orientation and
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the analysis of customer responses to different dimensions of innovativeness.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Zacharias, N. (2011). Conclusions of the Thesis. In: An Integrative Approach to Innovation Management. Gabler. https://doi.org/10.1007/978-3-8349-7042-8_4
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DOI: https://doi.org/10.1007/978-3-8349-7042-8_4
Publisher Name: Gabler
Print ISBN: 978-3-8349-3338-6
Online ISBN: 978-3-8349-7042-8
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