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Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich – Eine videografische Untersuchung am Beispiel von Blutspenden

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Theorie und Praxis des Dienstleistungsmarketing

Part of the book series: Fokus Dienstleistungsmarketing ((FDM))

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Zusammenfassung

Vor allem der medizinische Fortschritt sorgt dafür, dass der Bedarf an Blutkon-serven immer weiter ansteigt.

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  1. Universität Bayreuth, Bayreuth, Deutschland

    Chris Horbel

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  1. Chris Horbel
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  1. Lotharstraße 65, Duisburg, 47057, Germany

    Gertrud Schmitz

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Horbel, C. (2013). Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich – Eine videografische Untersuchung am Beispiel von Blutspenden. In: Schmitz, G. (eds) Theorie und Praxis des Dienstleistungsmarketing. Fokus Dienstleistungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-6869-2_3

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  • DOI: https://doi.org/10.1007/978-3-8349-6869-2_3

  • Publisher Name: Springer Gabler, Wiesbaden

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