Abstract
Nowadays it is impossible to go through daily life without the use of media; the patterns of our daily lives are determined by and intertwined with media use. But what happens to daily routines and media usage when an event occurs that drastically changes the circumstances of our lives? Peoples´ lives can be transformed by major changes: some might be intentional, such as occupational changes or relocations, e.g. leaving the parental home for the first time; other changes may happen unintentionally, e.g. illnesses or the death of relatives or loved ones. How can such a situation of change be understood or constructed? What happens to the daily routines of the people affected? What do they require in order to cope with the changed situation? Which challenges are they confronted with? How can life changing situations be operationalized by media companies and advertisers? How can they support individuals in life changing situations?
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Blackwell, R.D., Miniard, P.W. & Engel, J. F. (2006), “Consumer Behavior”, International Student Edition, 10th ed, Mason, Thomson South-Western.
Bronner, F. & Neijens, P. (2006), “Audience Experiences of Media Context and Embedded Advertising, A comparison of eight media,” in: International Journal of Market Research, 48 (1) 81 – 100.
Biagi, S. (2007), “Media/Impact: An Introduction to Mass Media”, 8th ed., Belmont, Thomson Wadsworth.
Calder, B. J. & Malthouse, E., C. (2008), “Media Engagement and Advertising Effectiveness,” in Calder (ed.): Kellogg on Advertising and Media, New Jersey, John Wiley & Sons, Inc . 1 – 36.
Diehl, S. and Terlutter, R. (2003), “The Role of Lifestyle and Personality in Explaining the Attitude toward Ads and the Purchase Intentions,” in: Hansen, F.; Christensen, L.B. (eds.): Branding and Advertising, Copenhagen Business School Press, 306 – 331.
Dohrenwend, B. P. (2006), “Inventorying stressful life events as risk factors for psychopathology: Toward resolution of the problem of intracategory variability,” in: Psychological Bulletin, Vol 132(3), May 2006, 477-495 (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1584216/ [25.01.2011])
Ferber, R. (1984), “What do We Know About Consumer Behavior?”, in: Kotler, P., Cox, K. (ed.): Marketing management and Strategy, A Reader, 3rd Edition, New Jersey, Prentice-Hall, Inc, 125 – 136.
Folkman Curasi, C., Hogg, M.K. & Maclaran, P. (2001), “Entering the empty nest stage: A multimethod Exploration of Women’s Life Experiences and Coping Strategies in Periods of Life Stage Transition,” in European Advances in Consumer Research, 5, 260 – 267.
Gilly, M.C. & Enis, B.M. (1982), “Recycling the Family Life Cycle: A Proposal for Redefinition,” in Advances in Consumer Research, 9, 271 – 276.
Glaser, B.G. & Strauss, A.L. (2005), “Grounded Theory,” 2nd Edition, Bern, Hans Huber.
Holmes, T. H. & David, E.M. (ed.) (1989). “Life Change, Life Events, and Illness”, Selected Papers, New York, Westport, Connecticut, London, Praeger Publishers.
Holmes, T.H. (1989), “It Was in This Setting …,” in: Holmes, T. H.; David, E. M. (eds.) (1989), Life Change, Life Events, and Illness, Selected Papers, New York, Westport, Connecticut, London, Praeger Publishers.
Holmes, T.H. & Rahe, R.H. (1967), “The Social Readjustment Rating Scale,” in Journal of Psychosomatic Research 11, 213 – 218, printed In: Holmes, T. H.; David, E. M. (eds.) (1989), Life Change, Life Events, and Illness, Selected Papers, New York, Westport, Connecticut, London, Praeger Publishers.
Keegan, W.J. & Green, M.C. (2005) “Global Marketing,” International Edition, 4th Edition.
Kotler, P. & Cox, K. (eds.) (1984), “Marketing management and Strategy”, A Reader, 3rd Edition, New Jersey, Prentice-Hall, Inc.
Kotler, P. & Lee, N.R. (2008), “Social Marketing, Influencing Behaviors for Good,” 3rd Edition, London, Sage Publications.
Kroeber-Riel, W. & Weinberg, P. (2003). Konsumentenverhalten, 8th Edition, München, Vahlen Verlag.
Lief, A. (ed) (1948), “The commonsense Psychaitry of Dr. Adolf Meyer”, New York, McGraw-Hill.
Malthouse, E.C. and Calder, B.J. (2009), “Media Engagement is as important as advertising execution,” in Terlutter, R.; Diehl, S., Karmasin, M. and Smit, E. (eds.): Proceedings of the 8th ICORIA International Conference on Research, on CD-Rom.
May, P.R.A. & Wittenborn, J.R. (eds.), “Psychotropic Drug Response: Advances in Prediction”, Springfield, Illinois, Thomas S.S.
Meffert, H. (2000), „Marketing: Grundlagen marktorientierter Unternehmensführung, Konzepte – Instrumente – Praxisbeispiele,“ 9th Edition, Wiesbaden, Gabler.
Peter, J.P. & Olson, J. C. (2008), “Consumer Behavior and Marketing,” 8th International Edition, Boston, McGraw-Hill.
Petty, R.E. & Cacioppo, J.T (1981), “Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context,” in Advances in Consumer Research, 8, 20 – 24.
Petty, R.E. & Cacioppo, J.T. (1986), “Communication and Persuasion, Central and Peripheral Routes to Attitude Change,” New York, Springer.
Rahe, R.H. & Holmes, T.H. (1989), “Life Crisis and Disease Onset: Qualitative and Quantitative Definition of the Life Crisis and Its Association with Health Change,” in Holmes, T. H., David, E. M. (eds.) (1989), in Life Change, Life Events, and Illness, Selected Papers, New York, Westport, Connecticut, London, Praeger Publishers, 193 – 201.
Rahe, R.H. (1969), “Life Crisis and health Change,” in May, P. R. A.; Wittenborn, J. R. (eds.), Psychotropic Drug Response: Advances in Prediction, Thomas, S. S., Publisher: Springfield Illinois, 92 – 125.
Sinus Sociovision (2010). Sinus-Mileus, http://www.sociovision.de/loesungen/sinus-milieus.html [30.01.11].
Smit, E.G. & Neijens, P.C. (2000), “Segmentation Based on Affinity for Advertising,” Journal of Advertising Research, (July/August), 35 – 43.
Solomon, M., Bamossy, G.; Askegaard, S. and Hogg, M. K. (2006), “Consumer Behaviour,” A European Perspective, 3rd Edition, New Jersey, Prentice Hall, Inc.
Wind, Y. & Cardozo, R. (1984), “Industrial Market Segmentation,” in: Kotler, P.; Cox, K. (eds.): Marketing management and Strategy, A Reader, 3rd Edition, New Jersey, Prentice-Hall, Inc, 208 – 219.
Zaichkowsdy, J.L. (1985), “Measuring the Involvement Construct,” in Journal of Consumer Research, 12 (December), 341 – 352.
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Leopold, A., Diehl, S. (2011). The Relevance of Life Changing Situations for Media Usage and their Relevance as a Segmentation Strategy for Media Companies and Advertisers. In: Okazaki, S. (eds) Advances in Advertising Research (Vol. 2). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_11
Download citation
DOI: https://doi.org/10.1007/978-3-8349-6854-8_11
Publisher Name: Gabler
Print ISBN: 978-3-8349-3134-4
Online ISBN: 978-3-8349-6854-8
eBook Packages: Business and EconomicsBusiness and Management (R0)