Abstract
This case study deals about the German medium-sized company Hansgrohe, a hidden champion specialised in sanitary fittings. Before addressing strategic issues, the (parent) company, market conditions as well as the competitive situation are discussed first. Finally thoughts about a future business strategy and considerations how to develop such a strategy are given.
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Hildebrand, D. (2011). Choosing an International Competitive Strategy: The Case of Hansgrohe. In: Zentes, J., Swoboda, B., Morschett, D. (eds) Fallstudien zum Internationalen Management. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-6793-0_11
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DOI: https://doi.org/10.1007/978-3-8349-6793-0_11
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