Buying – Strategy and Concepts

Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna

doi:10.1007/978-3-8349-6740-4_16

Buying – Strategy and Concepts

Joachim Zentes⁴,
Dirk Morschett⁵ &
Hanna Schramm-Klein⁶

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Abstract

The objectives of this Chapter are to look at the external environment and the characteristics and instruments of retail buying, to discuss traditional and non-traditional forms of buying and to contrast different buying situations.

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Authors and Affiliations

Saarland University, Saarbrücken, Germany
Joachim Zentes (Professor of Marketing and Management)
University of Fribourg, Fribourg, Switzerland
Dirk Morschett (Professor of International Management)
University of Siegen, Siegen, Germany
Hanna Schramm-Klein (Professor of Marketing)

Authors

Joachim Zentes
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Dirk Morschett
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Hanna Schramm-Klein
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Zentes, J., Morschett, D., Schramm-Klein, H. (2011). Buying – Strategy and Concepts. In: Strategic Retail Management. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6740-4_16

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DOI: https://doi.org/10.1007/978-3-8349-6740-4_16
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-2536-7
Online ISBN: 978-3-8349-6740-4
eBook Packages: Business and EconomicsBusiness and Management (R0)

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