Zusammenfassung
Sei es die Angst vor Abrutschen der Aktienkurse, der Ärger über die jüngste Erhöhung der Gaspreise, die Trauer angesichts der im Spendenaufruf erwähnten Erdbebenopfer, oder das Bedauern nach dem Kauf oder Nicht-Kauf eines Produktes – ökonomische Entscheidungssituationen sind häufig mit Emotionen verbunden. Die Erkenntnis, dass Emotionen ökonomisches Verhalten beeinflussen, wird in der Verhaltensökonomie zunehmend akzeptiert (Bechara & Damasio, 2005; Kenning & Plassmann, 2005). Personen handeln in vielen ihrer Entscheidungen nicht rational, sondern werden getrieben von ihren Vorlieben und Ängsten, von Zielen und Präferenzen, selbstdienlichen Verzerrungen und Illusionen, kurz, von ihren emotionalen Reaktionen auf Reize in ihrer Umwelt.
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Scheibe, S. (2011). Emotionsregulation - Strategien, neuronale Grundlagen und Altersveränderungen. In: Reimann, M., Weber, B. (eds) Neuroökonomie. Gabler. https://doi.org/10.1007/978-3-8349-6373-4_4
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