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Attributionstheorien

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Marktpsychologie

Zusammenfassung

„Der fundamentale Attributionsfehler bezieht sich auf die allgemeine menschliche Tendenz, Persönlichkeits- und dispositionelle Faktoren im Vergleich zu situativen Einflüssen oder Umwelteinflüssen in ihrer Bedeutung zu überschätzen, wenn sie die Ursachen sozialen Verhaltens beschreiben und erklären“ (Aronson, 1994, S. 170). Wir wollen das aber noch etwas genauer darstellen.

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Raab, G., Unger, A., Unger, F. (2010). Attributionstheorien. In: Marktpsychologie. Gabler. https://doi.org/10.1007/978-3-8349-6314-7_6

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