Empirical Conceptualization and Operationalization of the Product Cultural Specificity Construct

  • Roxana Codita


This chapter addresses two main issues: first, selected aspects concerning scale development methodology are presented (Chapter 4.1); second, the scale development process of the PCS construct is described in detail (Chapter 4.2).


Exploratory Factor Analysis Product Category Consumption Behavior Average Variance Explain Empirical Conceptualization 
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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

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  • Roxana Codita

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