Abstract
Although the computer game industry celebrated its 50th birthday in 2008 with its first game “Tennis for Two”, it shows no signs of aging. While the film industry is facing a considerable decline, the computer game sector is booming with a turnover of 2.29 bn. euros in Germany in 2007 and an increase of 29% compared to the previous year (BIU 2008). The American computer game industry even recorded an increase in turnover of 43% last year. As the German market is still very much in its infancy compared to England, it seems likely that sales will rocket here, too (PricewaterhouseCoopers 2006).
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Mau, G., Silberer, G., Gödecke, J. (2010). Game Outcome and In-Game Advertising Effects. In: Terlutter, R., Diehl, S., Okazaki, S. (eds) Advances in Advertising Research (Vol. 1). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_11
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