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Beendigung von Geschäftsbeziehungen

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Zusammenfassung

Während die Entwicklung von langfristigen, mehrschichtigen und intensiven Geschäftsbeziehungen seit Jahren im Fokus der Wissenschaft und Praxis steht, ist die Beendigung von Geschäftsbeziehungen erst in den letzten Jahren eingehender beleuchtet worden. Viele Unternehmen haben Geschäftsbeziehungen, die keinen Beitrag zur Wertschöpfung liefern, weswegen eine Beendigung solcher Beziehungen den Unternehmenserfolg verbessert. Dieses Kapitel widmet sich der Beendigung von Geschäftsbeziehungen und zeigt die Voraussetzungen auf, die die Beendigungs-Kompetenz in Unternehmen stützen – oder behindern. Das Kapitel gibt konkrete Hinweise für die Analyse von Unternehmen.

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Author information

Authors and Affiliations

  1. Department of Strategic Management and Globalization, Copenhagen Business School, Frederiksberg, Dänemark

    Prof. Dr. Thomas Ritter

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  1. Prof. Dr. Thomas Ritter
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Correspondence to Thomas Ritter .

Editor information

Editors and Affiliations

  1. Inst. f. Anlagen- u. Systemtechnik, Universität Münster, Münster, Nordrhein-Westfalen, Germany

    Klaus Backhaus

  2. Inst. f. BWL, Lst. f. Marketing, Universität Hohenheim, Stuttgart, Baden-Württemberg, Germany

    Markus Voeth

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© 2015 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden

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Ritter, T. (2015). Beendigung von Geschäftsbeziehungen. In: Backhaus, K., Voeth, M. (eds) Handbuch Business-to-Business-Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4681-2_12

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  • DOI: https://doi.org/10.1007/978-3-8349-4681-2_12

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-8349-4680-5

  • Online ISBN: 978-3-8349-4681-2

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