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Handbuch Unternehmenskommunikation pp 411–429Cite as

Kommunikative Konstitution von Organisationen

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Zusammenfassung

Beiträge zur Unternehmenskommunikation behandeln in der Regel (strategisch) geplante interne oder externe Kommunikation. Der vorliegende Beitrag stellt einen alternativen Theorieansatz vor, der aktuell im nordamerikanischen Forschungsgebiet „Organizational Communication“ vorherrschend ist. zunehmende Aufmerksamkeit erhält Der sogenannten „CCO-Perspektive“ („Communicative Constitution of Organizations“) zufolge bestehen Unternehmen aus einer Vielzahl von internen und externen Kommunikationspraktiken, die nur in bedingtem Maße strategisch steuerbar sind. Zugleich sind es eben diese Kommunikationspraktiken, die erst Unternehmen erzeugen, stabilisieren und verändern. Der Beitrag stellt die CCO-Perspektive hinsichtlich ihrer wesentlichen Vertreter, theoretischen Grundannahmen, methodologischen Zugänge und empirischen Anwendungsfelder vor. Anschließend wird das Potenzial des Theorieansatzes für die Unternehmenskommunikation diskutiert.

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Authors and Affiliations

  1. Department of Intercultural Communication and Management, Copenhagen Business School, Porcelænshaven 18A, 2000, Frederiksberg, Dänemark

    Dr. Dennis Schoeneborn

  2. Institut für Politik-und Kommunikationswissenschaft, Universität Greifswald, Rubenowstraße 3, 17489, Greifswald, Deutschland

    Stefan Wehmeier

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  1. Dr. Dennis Schoeneborn
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Correspondence to Dennis Schoeneborn .

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Editors and Affiliations

  1. Institut für Kommunikations- und Medienw, Universität Leipzig, Leipzig, Germany

    Ansgar Zerfaß

  2. Wuppertal, Germany

    Manfred Piwinger

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Schoeneborn, D., Wehmeier, S. (2014). Kommunikative Konstitution von Organisationen. In: Zerfaß, A., Piwinger, M. (eds) Handbuch Unternehmenskommunikation. Springer NachschlageWissen. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4543-3_19

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  • DOI: https://doi.org/10.1007/978-3-8349-4543-3_19

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