Abstract
Part I outlines the critical evaluation challenges faced by companies, i.e., the challenges concerning the effective and efficient assessment and selection of new product ideas. The effectiveness of new product idea evaluation is an issue of general importance, since „not many firms are able to select and introduce such [innovative] products (…) because of the uncertainties and risks associated with [them].“
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© 2013 Springer Fachmedien Wiesbaden
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Haller, J. (2013). Needs and Objectives of Research. In: Open Evaluation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4487-0_4
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DOI: https://doi.org/10.1007/978-3-8349-4487-0_4
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-8349-4487-0
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