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Indulging the Self Positive Consequences of Luxury Consumption

Zusammenfassung

People not only purchase brands for the product behind the brand but also for what they symbolize [69]. As such, luxury brands are widely desired because – compared to their cheaper counterparts – they offer a functional, hedonic and symbolic value to their owners in addition to their utilitarian product value [20], [34], [56], [117], [122], [123].

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Hudders, L., Pandelaere, M. (2013). Indulging the Self Positive Consequences of Luxury Consumption. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_7

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