Zusammenfassung
Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.
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Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, KP., Hennigs, N. (2013). An Intercultural Comparison of the Perception of Luxury by Young Consumers. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_4
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