Zusammenfassung
In recent years, the complexity of the wine market has led to a number of attempts to segment wine consumers [20]; [25]. However, as criticism of segmentation models has become increasingly strident, many studies have sought to examine the relationship between involvement and perceptions of wine quality.
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Williams, A., Atwal, G. (2013). The Hedonistic Consumption of Luxury and Iconic Wines. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_21
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DOI: https://doi.org/10.1007/978-3-8349-4399-6_21
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