Zusammenfassung
Against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent and is routinely used in our everyday life.
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Hennigs, N., Wiedmann, KP., Schmidt, S., Langner, S., Wüstefeld, T. (2013). Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_19
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