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Belgian Retailing - Some Shopping Realities of a Surrealist Country

  • Walter van WaterschootEmail author
  • Leen Lagasse
  • Patrick Van Kenhove
Chapter
Part of the European Retail Research book series (ERR)

Abstract

The aim of the paper is to identify and interpret shopping tendencies occurring or emerging on the Belgian retailing landscape. Belgium’s retailing history is looked at from a helicopter perspective first, before focussing next on the most relevant evolutions taking place within the current shopping environment. Amongst the multitude of diverse changes observed on the retailing landscape itself, the three most fundamental and far reaching shopping tendencies are identified and discussed: wide spreading multipurpose shopping under its diverse forms, the increasingly demanding nature of shopping in its main expressions, and finally the recent breakthrough of e-shopping.

Key words

Multipurpose shopping price shopping fun shopping dual shopping e-shopping 

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Walter van Waterschoot
    • 1
    Email author
  • Leen Lagasse
    • 2
  • Patrick Van Kenhove
    • 3
  1. 1.University of AntwerpAntwerpBelgium
  2. 2.Hogeschool GhentGhentBelgium
  3. 3.University of GhentGhentBelgium

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