Abstract
This dissertation deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible components) and services (intangible components). It is identified, as seen from the different examples such as the PoshBags4rent, MyMuesli, Flexpetz, Hilti, Kindle, miCoach, and Rolls-Royce, that there are many unique ways of combining products and services to create new offerings.
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Summary and Contribution. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_24
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_24
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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