Abstract
This chapter provides an overview of the empirical procedure. Initially, attention is drawn to applicability matters as well as to the advantages and disadvantages of online experiments. Afterwards a thorough insight is given into the designs of the two online experiments that are carried out in line with this dissertation.
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© 2013 Springer Fachmedien Wiesbaden
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Ziniel, W. (2013). Empirical approach and conceptual models. In: Third Party Product Reviews and Consumer Behaviour. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3633-2_3
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DOI: https://doi.org/10.1007/978-3-8349-3633-2_3
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3632-5
Online ISBN: 978-3-8349-3633-2
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