Abstract
This chapter reviews the existing literature in the context of TPPR and focuses on theoretical as well as empirical works which suggest TPPR influences on consumer behaviour. Moreover, the key consumer behaviour constructs attended to this work are subject of a thorough discussion.
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© 2013 Springer Fachmedien Wiesbaden
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Ziniel, W. (2013). Literature review. In: Third Party Product Reviews and Consumer Behaviour. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3633-2_2
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DOI: https://doi.org/10.1007/978-3-8349-3633-2_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3632-5
Online ISBN: 978-3-8349-3633-2
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