Choices and conjoint analysis: critical aspects and recent developments

  • Rossella BerniEmail author
  • Riccardo Rivello
Conference paper
Part of the Contributions to Statistics book series (CONTRIB.STAT.)


In the literature, a large number of researchers and practitioners are dealing with preference measurements which are considered as one of the most general methods in order to study and improve the consumer’s behaviour intended as the consumer’s decision about improving his/her utility in changing a service or a product. Nevertheless, a wide range of preference measurements’ methods is defined according to the specific aim of the research, or of the application, and the basic theoretical elements involved therein.


Response Surface Methodology Choice Modelling Contingent Valuation Conjoint Analysis Latent Class Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Physica-Verlag Heidelberg 2009

Authors and Affiliations

  1. 1.Department of Statistics “G. Parenti”University of FlorenceFlorenceItaly

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