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Development of Constructs and Related Hypotheses

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Book cover Reputation Transfer to Enter New B-to-B Markets

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

This chapter first gives a short overview of the C-OAR-SE procedure for scale development, followed by a detailed introduction of formative versus reflective measurement models as well as moderating and mediating effects. The requirements of the Bonferroni-Holm’s test are discussed, the development of constructs and related research questions are presented. The structural model of reputation and reputation transfer is introduced. Finally, to find answers on the research questions related to the structural model and the constructs, this chapter gives an overview of the hypotheses developed

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  1. Head of International Marketing Research, University of Kassel, Mönchebergstr. 17, 34125, Kassel, Germany

    Dr. Christine Falkenreck

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Falkenreck, C. (2010). Development of Constructs and Related Hypotheses. In: Reputation Transfer to Enter New B-to-B Markets. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2357-8_4

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