Abstract
Having proposed a framework for examining interrelations between strategy and communication practices and after having concluded a set of concrete research questions, the empirical field of the Intech case is now introduced.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2007 Physica-Verlag Heidelberg
About this chapter
Cite this chapter
(2007). Presentation of case study. In: The Communicating Company. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1929-8_5
Download citation
DOI: https://doi.org/10.1007/978-3-7908-1929-8_5
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1928-1
Online ISBN: 978-3-7908-1929-8
eBook Packages: Business and EconomicsBusiness and Management (R0)