Abstract
Current product-oriented database search facilities are widely used on the Internet but recognized as limited in capability for intelligent sales support. The vision of intelligent knowledgeable virtual sales agents is to incorporate more knowledge about products, customers, and the sales process into an electronic shop. This chapter describes a knowledge-based technology called case-based reasoning (CBR) and shows how it can be adapted and applied for developing intelligent virtual sales agents. To emphasize the advantages for our approach, we implemented several applications, some of which are in daily use.
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Bergmann, R., Schmitt, S., Stahl, A. (2002). Intelligent Customer Support for Product Selection with Case-Based Reasoning. In: Segovia, J., Szczepaniak, P.S., Niedzwiedzinski, M. (eds) E-Commerce and Intelligent Methods. Studies in Fuzziness and Soft Computing, vol 105. Physica, Heidelberg. https://doi.org/10.1007/978-3-7908-1779-9_18
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DOI: https://doi.org/10.1007/978-3-7908-1779-9_18
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