Cloud Computing Value Chains: Understanding Businesses and Value Creation in the Cloud

Part of the Autonomic Systems book series (ASYS)


Based on the promising developments in Cloud Computing technologies in recent years, commercial computing resource services (e.g. Amazon EC2) or software-as-a-service offerings (e.g. Salesforce. com) came into existence. However, the relatively weak business exploitation, participation, and adoption of other Cloud Computing services remain the main challenges. The vague value structures seem to be hindering business adoption and the creation of sustainable business models around its technology. Using an extensive analyze of existing Cloud business models, Cloud services, stakeholder relations, market configurations and value structures, this Chapter develops a reference model for value chains in the Cloud. Although this model is theoretically based on porter’s value chain theory, the proposed Cloud value chain model is upgraded to fit the diversity of business service scenarios in the Cloud computing markets. Using this model, different service scenarios are explained. Our findings suggest new services, business opportunities, and policy practices for realizing more adoption and value creation paths in the Cloud.

Mathematics Subject Classification (2000)

Primary 91A40 68M14 68T99 Secondary 91A10 


Ontologies semantic concepts semantic knowledge structures semantic enhancement ontology matching service level agreements negotiation SLA-Management-System 


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Copyright information

© Birkhäuser Verlag Basel/Switzerland 2009

Authors and Affiliations

  1. 1.Technology Management, Economics and Policy Program Department of Industrial and Management Engineering College of EngineeringSeoul National UniversitySeoulSouth-Korea

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