Exhibition and Commerce

Abstract

One of the most significant advantages of portable architecture is the capability to be sited in important and sensitive locations. The advantages to commercial clients who wish to communicate the qualities of their products and services to as many people as possible are clear. These exhibition and public relations events can take advantage of prominent locations and prestigious sites, albeit temporarily. The advantage for the development of modern architecture is that it is seen in relation to other types of buildings in a favourable way, both responding to the natural environment and acting as a foil to its historic, man-made setting. Buildings of quality such as this prove that modern architecture can possess distinct, quantifiable advantages that if used appropriately is suitable for many settings and applications.