Abstract
This paper describes Instant Response as a new way of distributing pre-sales documentation. It provides dealers of internationally operating organisations with the possibility to log in on a WWW-site to order sales documentation for their prospects. This documentation is then printed (on demand) in a print centre near the prospect and sent to the client within one day. Out-of-stock and out-of-date will never occur again with Instant Response and prospects receive personalised (one-to-one) and up-to-date information. The Instant Response concept is presently tested by several major international companies (Philips, Husqvarna). We argue that the concept is also applicable in the tourist industry.
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© 1999 Springer-Verlag Wein
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van der Pijl, G.J., Bartelink, H. (1999). Printing-on-demand as a channel for tourist information. In: Buhalis, D., Schertler, W. (eds) Information and Communication Technologies in Tourism 1999. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6373-3_5
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DOI: https://doi.org/10.1007/978-3-7091-6373-3_5
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-83258-5
Online ISBN: 978-3-7091-6373-3
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