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Integrating Online Social Network Analysis in Personalized Web Search

  • Omair ShafiqEmail author
  • Tamer N. Jarada
  • Panagiotis Karampelas
  • Reda Alhajj
  • Jon G. Rokne
Chapter
Part of the Lecture Notes in Social Networks book series (LNSN, volume 6)

Abstract

With the emergence of high speed internet applications and advanced Web 2.0 based Rich Internet Applications (i.e., blogs, wikis, etc.), it has become much easier for the users to publish data over the Web. This brings a challenge for the Web search solutions to let individual users find the right information as per their preferences, because traditional Web search engines have been built on “one size fits for all” concept. Different users of the Web may have different preferences. Search results for the same query raised by different users may differ in priority for individual users. In this book chapter, we present the extended version and results of our proposal on community-aware personalized Web search. It is quite challenging to know the preferences of the users by the search engines. We have designed and developed our unique approach of finding the preferences of users from the relevant parts of the user’s social network and community. We believe that the information related to the queries posed by the users may have strong correlation with the relevant information in their social networks. In order to find out personal interest and social-context, we find (1) activities of users in their social-network, and (2) relevant information from user’s social networks, based on our proposed trust and relevance matrices. We have further developed a mechanism that extracts from user’s social network information to be used to re-rank search results from a search engine. We also have discussed the implementation and evaluation details of our proposed solution.

Keywords

Social Network Search Result Betweenness Centrality National Football League Official Site 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Wien 2013

Authors and Affiliations

  • Omair Shafiq
    • 1
    Email author
  • Tamer N. Jarada
    • 2
  • Panagiotis Karampelas
    • 3
  • Reda Alhajj
    • 1
    • 3
    • 4
  • Jon G. Rokne
    • 1
  1. 1.Department of Computer ScienceUniversity of CalgaryCalgaryCanada
  2. 2.University of CalgaryCalgaryCanada
  3. 3.Department of Information TechnologyHellenic American UniversityManchesterUSA
  4. 4.Department of Computer ScienceGlobal UniversityBeirutLebanon

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