Advertisement

Territoriality and Consumption Behaviour with Location-Based Media

  • Iis P. Tussyadiah

Abstract

The development in location-based mobile media has led to the popularity of its use for place experiences. This study explored the concept of territoriality, which is suggested as the underlying human behaviour that influences consumers’ mobility and experience stimulated by the social gaming feature of location-based media. From an exploratory investigation with a series of focus group discussions with users of location-based media, this study observed the activities of territorial tagging for the purposes of territorial claim and defence to gain and maintain the perceived territorial control over resources and rewards attached to certain places. The ability of location-based media to make the physical territory to interact with informational devices enables territorial behaviour to manifest in the consumption of local establishments, making location-based media a powerful tool for marketers and managers to transform people- place experiences. Managerial implications are provided.

Keywords

territoriality mobility location-based media mobile technology 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Adams, P. (1997). Cyberspace and virtual places. Geographical Review 87(2):155–171.CrossRefGoogle Scholar
  2. Altman, I. (1975). The environment and social behavior. Monterey, CA: Brooks/Cole.Google Scholar
  3. Andereck, K. (1997). Territorial functioning in a tourism setting. Annals of Tourism Research 24(3): 706–720.CrossRefGoogle Scholar
  4. Bellenger, D. N., Bernhardt, K. L. & Goldstucker, J. L. (1976). Qualitative Research in Marketing. Chicago: American Marketing Association.Google Scholar
  5. Brown, B. B. (1987). Territoriality. In D. Stokols & I. Altman (Eds.), Handbook of Environmental Psychology (pp. 505–531). New York: John Wiley.Google Scholar
  6. Brown, S. D. & Capdevila, R. (1999). Perpetuum mobile: Substance, force and the sociology of translation. In J. Law & J. Hassard (Eds.), Actor-Network Theory and After (pp. 26–50). Oxford, UK: Blackwell.Google Scholar
  7. Calder, B.J. (1977). Focus groups and the nature of qualitative marketing research. Journal of Marketing Research 14: 353–364.CrossRefGoogle Scholar
  8. Crabtree, A. & Rodden, T. (2008). Hybrid ecologies: Understanding interaction in emerging digital-physical environments. Personal and Ubiquitous Computing 12: 481–493.CrossRefGoogle Scholar
  9. Delaney, D. (2005). Territory: A Short Introduction. Oxford, UK: Blackwell.Google Scholar
  10. Foursquare (2011). About Foursquare. Retrieved July 19, 2011 from https://foursquare.com/about.Google Scholar
  11. Garner, P., Rashid, O., Coulton, P. & Edwards, R. (2006). The mobile phone as a digital SprayCan. In ACE 06, Hollywood, California, USA, June 14–16, 2006.Google Scholar
  12. Goffman, E. (1963). Behavior in Public Places. New York: The Free Press.Google Scholar
  13. Gottman, J. (1975). The evolution of the concept of territory. Social Science Information 14(3–4): 29–47.CrossRefGoogle Scholar
  14. Hall, E. T. (1959). The Silent Language. New York: Doubleday.Google Scholar
  15. Hall, E. T. (1966). The Hidden Dimension. New York: Anchor Books.Google Scholar
  16. Hall, C.M. & Mitchell, R. (2002). The touristic terroir of New Zealand wine: The importance of region in the wine tourism experience. In A. Montanari (Ed.), Food and Environment: Geographies of Taste (pp. 69–91). Rome: Societa Geografica Italiana.Google Scholar
  17. Karrholm, M. (2007). The materiality of territorial production: A conceptual discussion of territoriality, materiality and the everyday life of public space. Space and Culture 10: 437–453.CrossRefGoogle Scholar
  18. Konings, B. & Schaub, F. (2011). Territorial privacy in ubiquitous computing. In The 8th International Conference on Wireless On-demand Network Systems and Services (WONS 2011), Bardoneccia, January 2011.Google Scholar
  19. Lemos, A. (2010). Post—mass media functions, locative media, and informational territories: New ways of thinking about territory, place, and mobility in contemporary society. Space and Culture 13(4): 403–420.CrossRefGoogle Scholar
  20. Licoppe C. & Inada Y. (2008). Geolocalized technologies, location-aware communities and personal territories: The Mogi case. Journal of Urban Technology 15(3): 5–24.CrossRefGoogle Scholar
  21. Rivano-Fischer, M. (1987). Human territoriality: Notes on its definition, classification systems and micro territorial behavior. Psychological Research Bulletin 27: 1–18.Google Scholar
  22. Sack, R. D. (1986). Human territoriality: A theory. Annals of the Association of American Geographers 73(1): 55–74CrossRefGoogle Scholar
  23. Soja, E. W. (1989). Postmodern Geographies: The Reassertion of Space in Critical Social Theory. London — New York: Verso.Google Scholar
  24. Van Grove, J. (2010a). How 5 Brands are Mastering the Game of Foursquare. Retrieved October 10, 2010 from http://mashable.com/2010/04/02/foursquare-brands/.Google Scholar
  25. Van Grove, J. (2010b). Pennsylvania Partners with Foursquare to Inspire State Tourism. Retrieved October 10, 2010 from http://mashable.com/2010/05/26/pennsylvaniafoursquare/.Google Scholar

Copyright information

© Springer-Verlag/Wien 2012

Authors and Affiliations

  • Iis P. Tussyadiah
    • 1
  1. 1.School of Tourism & Hospitality ManagementTemple UniversityUSA

Personalised recommendations