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Information and Communication Technologies in Tourism 2012 pp 143–154Cite as

Drivers of E-commerce Adoption in Egyptian Travel Agents

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Abstract

Benefits gained from e-commerce adoption, drivers pushing agents to adopt it, and inhibitors hindering the adoption are examples of factors positively or negatively affecting e-commerce adoption. Drivers of adoption could be internal or external pressures on travel agents to adopt technology in order to support their future survival in the travel and tourism global market. Mixed method approach is used in this study to investigate the drivers of e-commerce adoption in the Egyptian travel agents. Findings revealed that adapting to technology changes is the strongest driver of to adopt e-commerce by travel agents.

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Author information

Authors and Affiliations

  1. Fayoum University, Egypt

    Mohamed Abou-Shouk

  2. Plymouth University, UK

    Mohamed Abou-Shouk & Wai Mun Lim

Authors
  1. Mohamed Abou-Shouk
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  2. Wai Mun Lim
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Editor information

Editors and Affiliations

  1. Faculty of Human Sciences, Mid Sweden University, Östersund, Sweden

    Matthias Fuchs

  2. Faculty of Computer Science, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy

    Francesco Ricci

  3. Faculty of Communication Sciences, Università della Svizzera Italiana, Lugano, Switzerland

    Lorenzo Cantoni

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Abou-Shouk, M., Lim, W.M. (2012). Drivers of E-commerce Adoption in Egyptian Travel Agents. In: Fuchs, M., Ricci, F., Cantoni, L. (eds) Information and Communication Technologies in Tourism 2012. Springer, Vienna. https://doi.org/10.1007/978-3-7091-1142-0_13

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  • DOI: https://doi.org/10.1007/978-3-7091-1142-0_13

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-7091-1141-3

  • Online ISBN: 978-3-7091-1142-0

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