Abstract
This paper proposes an innovative approach to the study of UGC based on the theory of argumentation, an ancient discipline which, since the half of last century, is receiving an increasing attention from a wide number of subject areas. A pilot study is presented where an argumentative analysis of UGC related to a specific destination — Lugano — has been conducted, with the aim of finding out the reasons why a tourism experience becomes worth to be communicated. In particular, the argumentative analysis allowed to highlight the touristic value of the destination, which decisively influences its reputation and can be exploited, therefore, for its better promotion on the market.
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De Ascaniis, S., Morasso, S.G. (2011). When tourists give their reasons on the web: The argumentative significance of tourism related UGC. In: Law, R., Fuchs, M., Ricci, F. (eds) Information and Communication Technologies in Tourism 2011. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0503-0_11
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DOI: https://doi.org/10.1007/978-3-7091-0503-0_11
Publisher Name: Springer, Vienna
Print ISBN: 978-3-7091-0502-3
Online ISBN: 978-3-7091-0503-0