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Urban Playgrounds, Alternate Games— on Urban Play, ARGs, and Psychogeography

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Coded Cultures

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This may be the promise. However, meanwhile most of what comes up under the charismatic umbrella term Alternate Reality Games does so thanks to investment of major brands. With Interactive entertainment as the main tag, with a Puppet Master leading proactive consumers to the next trendy sellout arg s are being considered, researched and developed as ≫a medium for lifestyle, marketing and advertisement≪.

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Georg Russegger Matthias Tarasiewicz Michal Wlodkowski

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Kuni, V. (2011). Urban Playgrounds, Alternate Games— on Urban Play, ARGs, and Psychogeography. In: Russegger, G., Tarasiewicz, M., Wlodkowski, M. (eds) Coded Cultures. Edition Angewandte. Springer, Vienna.

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  • Print ISBN: 978-3-7091-0457-6

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