Skip to main content

The Poetics of Augmented Space

  • Chapter
  • 495 Accesses


How is our experience of a spatial form is affected when the form is filled in with dynamic and rich multimedia information? (The examples of such environments are particular urban spaces such as shopping and entertainment areas of Tokyo, Hong Kong, and Seoul where the walls of the buildings are completely covered with electronic screens and signs; convention and trade shows halls; department stores, etc.; and at the same time, any human-constructed space where the subject can access various information wirelessly on her cell phone, PDA, or laptop.) Does the form become irrelevant, being reduced to functional and ultimately invisible support for information flows? Or do we end up with a new experience in which the spatial and information layers are equally important? In this case, do these layers add up to a single phenomenological gestalt or are they processed as separate layers?

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Recall the opening scene of Blade Runner (1982) in which the whole side of a high-rise building acts as a screen.

    Google Scholar 

  2. M. Weiser, “The Computer for the Twenty-first Century,” Scientific American, 265(3):94–104, September 1991.

    Article  Google Scholar 

  3. W. MacKay, G. Velay, K. Carter, C. Ma, and D. Pagani, “Augmenting Reality: Adding Computational Dimensions to Paper,” Communications of the ACM, 36(7):96–97, 1993. Kevin Bonsor, “How Augmented Reality Will Work,”

    Article  Google Scholar 

  4. Tom Moran and Paul Dourish, “Introduction to the Special Issue on Context-aware Computing,” Human Computer Interaction, 16:108, 2001.

    Article  Google Scholar 

  5. Ivan Noble, “E-paper Moves a Step Nearer,” BBC News Online, 23 April, 2001. (

    Google Scholar 

  6. Vannevar Bush, “As We May Think” (1945); Douglas Engelbart, “Augmenting Human Intellect: A Conceptual Framework” (1962). Both in Noah Wardrip-Fruin and Nick Montfort, eds., The New Media Reader (MIT Press, forthcoming 2002).

    Google Scholar 

  7. Matt Locke, in Mobile Minded, eds. Geert Lovink and Mieke Gerritzen (Corte Madera, CA: Ginko Press, 2002), 111.

    Google Scholar 

  8. Raymond Wang, “Langham Place offices to roll next month,” The Standard (Greater China’s Business Newspaper), 19 June 2004 (

    Google Scholar 

  9. Robert Venturi, Complexity and Contradiction in Architecture (New York: Museum of Modern Art, 1966); Robert Venturi, Denise Scott Brown, and Steven Izenour, Learning from Las Vegas (Cambridge, Mass.: MIT Press, 1972.)

    Google Scholar 

  10. Robert Venturi, Iconography and Electronics upon a Generic Architecture: A View from the Drafting Room (MIT Press, 1996).

    Google Scholar 

  11. Otto Riewoldt, qtd. in Mark Hooper, “Sex and Shopping,” ID, The DNA Issue (2001), 94.

    Google Scholar 

  12. For an insightful analysis of the branding phenomenon, see Naomi Klein, No Logo (New York: Picador, 2000).

    Google Scholar 

  13. Reed Kram, personal communication with the author, June 5, 2002. For more Kram projects, see

    Google Scholar 

  14. Riewoldt, qtd. in Hooper, 2000.

    Google Scholar 

Download references


Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer-Verlag/Vienna

About this chapter

Cite this chapter

Manovich, L. (2010). The Poetics of Augmented Space. In: Kronhagel, C. (eds) Mediatecture. Springer, Vienna.

Download citation

  • DOI:

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-7091-0299-2

  • Online ISBN: 978-3-7091-0300-5

Publish with us

Policies and ethics