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Peters, K., Krafft, M. (2005). Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation. In: Krafft, M. (eds) Perspektiven der Kommunikationspolitik. Zeitschrift für Betriebswirtschaft-Special Issue. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-11030-9_5
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