Abstract
The present chapter provides a bridge between the introduction with its more theoretical and methodological considerations, and the analysis and interpretation of the empirical data. Its main goal is to introduce the 14 managers and their adoption narratives that will accompany the reader from here throughout the remainder of this study. As I have argued above, the methodological orientation of this story is not to work with a representative sample and the idea of generalization as a guiding principle, but rather to study 14 cases representing 14 individuals with their individual backgrounds, history, personality, task and position in as many different organizations working in different industries and environments.
In discourse analysis the extracts are not characterizations or illustrations of the data, they are examples of the data themselves. (Potter & Wetherell, 1987: 173)
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© 2002 Springer Fachmedien Wiesbaden
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Rüling, CC. (2002). Participants and adoption accounts. In: Management Fashion Adoption. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-10707-1_5
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DOI: https://doi.org/10.1007/978-3-663-10707-1_5
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7647-3
Online ISBN: 978-3-663-10707-1
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