Abstract
The models presented in this thesis aim at maximizing retailer and manufacturer profits. They take into account the influence of promotions and the resulting fluctuation in customer demand. In this context, it is crucial for retailers to recognize a micro-market structure, by identifying different customer segments and their characteristics (i.e., segment size, holding costs, and reservation prices). In this context, a number of different streams of research are presented in this literature review, which provide the background for the findings presented in this thesis.
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Referenzen
For a review of literature on inventory models, see Silver et al. (1998) as well as Section 2.2.
Many multi-echelon inventory systems are controlled as a network of single-echelon inventory systems for simplicity of managerial authority.
see Nahinias (1993) for a description of the uewsvendor-model.
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© 2001 Springer Fachmedien Wiesbaden
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Freiheit, J. (2001). Literature Review. In: Smart Customers and Retail Promotions. Gabler Edition Wissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-08948-3_2
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DOI: https://doi.org/10.1007/978-3-663-08948-3_2
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7451-6
Online ISBN: 978-3-663-08948-3
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