Abstract
It’s the first rule of marketing: don’t start with the product, start with the customer’s need. The customer seeking a drill bit, we are reminded, is really just seeking a hole.
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Fleming, S. (2023). Against the driverless city. In: Mitteregger, M., et al. AVENUE21. Planning and Policy Considerations for an Age of Automated Mobility. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-67004-0_12
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DOI: https://doi.org/10.1007/978-3-662-67004-0_12
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